NOGA Unveils modular furniture collection with Willo Perron
Nordiska Galleriet (NOGA), one of the world’s leading destinations for design, announces its first collaboration with renowned creative director and designer Willo Perron. Launching in March during MATTER and SHAPE, NOGA introduces a series of modular tables and mirrors designed to combine and reconfigure in multiple ways.
The collection
“I’ve always loved the idea of modularity,” Willo Perron shares. “It’s not about committing to a huge system upfront—it’s about starting with one item that feels right and letting it evolve with your life. I also love the idea of a piece of furniture growing with someone over time.”
The collection features a series of tables and mirrors designed to be combined in various configurations. Handmade by master artisans, the pieces are crafted from cast glass fiber, meticulously coated and polished by hand in high-gloss finishes. The Porthole Mirrors and Modular Tables balance bold design with versatility, embodying Perron’s approach to functionality and aesthetics.
The vision
Willo Perron, a Montreal-born creative force, has shaped the cultural zeitgeist for over two decades. After founding Willo Perron and Associates in California, he revolutionized artist creative direction, designing iconic shows and world tours for artists such as Beyoncé, Rihanna, and Drake. His multidisciplinary expertise extends to fashion shows for Alexander Wang and Chanel, Grammy-winning album designs, and even retail spaces for brands like Skims and Stüssy.
“Most of my designs start from identifying something that’s missing—either in a project or in my own life,” Perron explains. “For instance, I’ve always found coffee tables problematic. If you change your couch or have a modular setup, a standard coffee table often becomes obsolete. The idea behind the collection came from wanting something modular that could adapt as you move or reconfigure your space.”
The launch
The NOGA collection will debut in March with an installation at the acclaimed We Are Ona pop-up during MATTER and SHAPE. The collection will also be shown at a dedicated stand at the salon. This collaboration reaffirms NOGA’s legacy as one of the world’s foremost destinations for design and its mission to bring new designs to life by collaborating directly with creatives.
“Willo Perron is one of the most significant creatives today, exploring how we want to live now and in the future,” says Axel Soderberg, CEO of Nordiska Galleriet. “The idea of this collection evolving over time fits well with our commitment to timelessness, and our aim to attract a younger generation to design.”
The Willo Perron for NOGA collection will be available for purchase at Nordiska Galleriet stores and at no-ga.com in Europe starting March 7, 2025. In the US the collection will be available through Basic Space. The Porthole Mirrors and Modular Tables come in five different colors, with prices ranging from €790 to €2,490.
About
Nordiska Galleriet has been Sweden’s leading design destination and a curator of the world’s best design since its founding in 1912. Its flagship showroom remains in the same building where it first opened its doors, designed by architect Cyrillus Johansson.
In 2016, Axel Soderberg acquired Nordiska Galleriet with the vision of building a next-generation furniture company. Under his leadership, the brand has expanded to multiple physical locations and grown its e-commerce presence across Europe. By working directly with creatives, the company has also developed its own furniture collection. The Nordiska Galleriet furniture collection serves as an experimental hub for creative collaborations, driven by progressive thinking. How will we live tomorrow? What objects and furniture will shape our future? With an optimistic, forward-looking approach, NO GA seeks to engage both new and existing audiences by bridging Nordiska Galleriet’s rich heritage with the future of living.
