At its core, NGLM Group brings design to the world at scale by providing Creatives and Entrepreneurs with the structures, resources, and frameworks necessary to lead change and drive growth.

About NGLM

NGLM Group invests in, creates, and develops businesses across creative industries with a strong focus on design. All our companies share the same foundational values, principles, and strategic framework. Each plays a specific role within a larger vision: to become world leaders in design and to build an ecosystem where every company strengthens the whole.

We are design-first, and we see design as part of a broader cultural conversation — one that includes fashion, architecture, art, and all forms of creative expression. We believe in creatives — the core of our industry — and in the entrepreneurs who transform ideas into action. We see design as central to human experience and well-being. We believe people live better, think deeper, love more, and thrive longer when surrounded by great design.
Our mission is to bring design to the world at scale.

NGLM Group

Key Figures

Average annual growth across the portfolio
51.2
%
Markets with active portfolio presence
42
Employees across the group
321
Founder-led companies
100
%
Why We Exist

Letter from

our founder

I have always been fascinated by the connection between objects — and more specifically, the composition of objects and human emotion. Much like the written word, art, or fashion, design is another form of expression. Unlike the others, however, design is essential to creating the spaces and functions in which we live, meet, love, rest, and exist. We consume more design in our everyday lives than anything else and seek out surroundings depending on the emotion we are trying to evoke: a hotel to rest, a library to focus, a meeting room to converse, or a romantic restaurant to propose.

In fashion, watches, institutions, boats, cars, or any other industry, we have strong associations with brands that have made significant contributions to our lives through the cultures they cultivate. Yet within design, we struggle to name its creators, its curators, or its brands, and we are largely unaware of the mesmerizing stories and traditions that have gone into creating the surroundings we value and depend on. The yet-untold, unedited, and undiscovered world of design and its objects lies at the basis of NGLM Group’s existence.

Axel Söderberg
Founder & CEO

NGLM Group

Our Commitments

Culture is our foundation, creativity fuels us, and timelessness defines us.

Culture

NGLM Group is deeply aware of cultural history and its responsibility to nurture and strengthen cultural value. The group actively opposes cultural appropriation, focusing instead on preserving, enhancing, and advancing culture in everything it creates and supports.

Creatives

Creatives are the foundation of everything we do — without them, NGLM would not exist. The group provides the frameworks, resources, and support they need to keep pushing boundaries and shaping the world around us.

Timelessness

Timelessness means creating brands, products, and experiences that remain valued and loved across generations. By focusing on longevity rather than trends, NGLM ensures everything it touches carries lasting significance — for people, culture, and the future.

NGLM Group

Our Values

Deliver Excellence

We understand that our success in its entirety is determined by our customers. Our customers are therefore our employers and guide everything we do, what we think about, and how we prioritize our time.

We are sophisticated in how we approach and communicate with different customer groups and address specific customer needs. Customer satisfaction guides every decision we make, and we understand that happy customers are our greatest source of growth and success.

Collaborative

At the core of NGLM lies the understanding that all value and creativity start with people and their unique, innate skills. To achieve our vision, we promote collaboration through complementary skill sets, enabling each individual to become even stronger in what they are already good at.

We strongly believe in working together face to face, and that human interaction is the foundation for creativity, problem-solving, and a strong sense of belonging. We celebrate differences and always seek to challenge ourselves by working with people who are different from ourselves.

Entrepreneurial

Being entrepreneurial at NGLM Group means being engaged and results-oriented, having a “whatever it takes” mentality, and continuously demonstrating an ability to take ownership far beyond one’s job description. Being entrepreneurial means acting like an owner and consistently driving and demanding improvement. It means using the group’s resources as if they were your own and being creative in how to minimize costs and improve profitability.

At NGLM Group, we understand that our individual contribution to the overall mission is critical, that measurability is key, and that going the extra mile is the only way to create meaningful results. We find comfort in continuous change and feel uncomfortable standing still. We all work with a clear vision to lead and transform the design industry.

Bringing design to the world at scale

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