Länna Möbler appoints new CEO
Länna Möbler has appointed Peter Beckius as its new Chief Executive Officer. He assumes the role with a mandate to further strengthen the company’s position as a leading destination for premium Scandinavian design across physical and digital channels.
Peter Beckius brings extensive experience from the retail sector and most recently served as Group CEO of Matsmart, a European e-commerce company with annual turnover of approximately SEK 1.2 billion. Over the past decade, he has held senior leadership roles within fashion and interiors, including Global Director of E-commerce at GANT, Regional Head of E-commerce Europe at H&M, and CFO of H&M Home.
Founded in 1973, Länna Möbler is a retailer of leading Scandinavian and international design brands. From its showroom in Länna, Stockholm, the company presents one of Sweden’s largest selections of high-quality furniture. The assortment is curated with the Scandinavian home as its point of departure and includes Länna Möbler’s own furniture collection.
“It is very exciting to lead Länna Möbler into its next phase of development. The company has a strong heritage and has long been a destination for Scandinavian design in the premium segment. I see significant potential to further clarify this position and strengthen Länna Möbler as a concept. There is considerable opportunity for growth, both through physical retail and e-commerce,” says Peter Beckius.
The appointment forms part of a broader strategic initiative aimed at further strengthening the brand, enhancing the customer experience and expanding the business.
Länna Möbler is part of Nordiska Galleriet Group, founded by Axel Söderberg, which also includes Nordiska Galleriet and Dusty Deco.
