Equipping the modern explorer with essential outdoor gear.
Focusing on apparel and equipment for outdoor, running, and trail running experiences for men and women, KA-YO presents a highly curated selection of progressive industry leaders and niche brands. Celebrating a culture of community and creative expression, the omnichannel boutique puts a high-fashion spin on sportswear retail to fuel a renewed approach to how these categories are presented and consumed.
Unique Positioning
In-House Brand As A Complement
Proprietary products designed to enhance the overall offering and fill gaps in the assortment.
Handpicked With A Clear Point Of View
Each product is selected based on innovation, function, and aesthetics — not just brand name.
Community And Culture, Not Just Retail
Building a universe around creativity, movement, and exploration — not just products.
Access To Hard-To-Find Products
A platform for unique, limited, and hard-to-source pieces.
Curated, Not Crowded
A carefully selected assortment of the world’s most progressive brands — not mass market.
From The Leadership
”We operate at the intersection of sport and fashion — where function meets expression.”
Marc Nylander
Founder & CEO
Talent At Our Core
Creatives &
Entrepreneurs
Marc Nylander
Entrepreneur
Emma Olbers
Creative
Lotta Agaton
Creative
Shane Schneck
Creative
Daniel Östman
Creative
David Ericsson
Creative
Simon Skinner
Creative
Gunilla Allard
Creative
Mats Theselius
Creative
Willo Perron
Creative
Lina Kjellvertz
Entrepreneur
Edin Kjellvertz
Entrepreneur
Hanna Nova Beatrice
Entrepreneur
Marc Nylander
Entrepreneur
Emma Olbers
Creative
Lotta Agaton
Creative
Shane Schneck
Creative
Daniel Östman
Creative
David Ericsson
Creative
Simon Skinner
Creative
Gunilla Allard
Creative
Mats Theselius
Creative
Willo Perron
Creative
Lina Kjellvertz
Entrepreneur
Edin Kjellvertz
Entrepreneur
Hanna Nova Beatrice
Entrepreneur
NGLM is a community of Creatives and Entrepreneurs united by a shared ambition: to become world leaders in design.
Learn More About Our Talent