A strategy born from trial and error, from failing and rebuilding, and from a relentless commitment to building lasting companies within the design and creative industries.
our Model
Timeless design does not happen by accident. It requires conviction, structure, and the courage to think beyond the present. NGLM combines decentralised entrepreneurship with the strength of a unified group — investing with intent, supporting with expertise, and scaling with discipline.
We have built a fully vertically integrated design powerhouse that provides the entire platform for brands and creatives from different disciplines — be it fashion, art, or design — to collaborate and make design available at scale.
To realize our vision of becoming world leaders in design, NGLM Group must innovate across the entire value chain — from design and production to new sales channels, core technologies and services, incentive structures, marketing channels, and retail experiences. The group excels in both creating new design and building new brands, as well as reinvigorating existing brands. The group is design-led but multidisciplinary, with a strong cultural foundation in its approach.
The group consists of five distinct business verticals: Furniture Brands, Retail & E-commerce, Project Sales, Marketing, and Services, each vertical playing an integral part in completing the entire value chain. All companies within each vertical are part of a larger vision to become world leaders in design, and each fills a specific function in achieving that vision.
Each company or brand speaks independently to its own audience, and each company is independently managed to ensure total ownership and uninterrupted growth. At its core, NGLM is a community of creatives, entrepreneurs, and changemakers who share the same vision of bringing design to the forefront of popular culture.
Strategic Framework
1.
Decentralized Entrepreneurship
Decentralized Entrepreneurship is about decentralized ownership and management, enabling changemakers and entrepreneurs to relentlessly challenge the status quo, make local decisions based on deep customer knowledge, and innovate in their respective roles to bring about radical change.
2.
Modular Business Models
We strongly believe in modular business models to maximize opportunities for entrepreneurs and changemakers while minimizing risk for NGLM. The group innovates across the entire value chain but works hard to create a flexible cost base with a high focus on core competencies.
3.
Independence
NGLM Group celebrates the independence of its companies and brands to ensure each develops and builds long-term brand equity. The group believes that strong brands and businesses are built by passionate people who live and breathe the brand they cultivate, with a deep understanding of their respective customer groups. Synergies are shared and collectively developed across the group whilst never interfering with autonomy and decentralized decision-making for its entrepreneurs and changemakers.
4.
Profitable Growth
The main source of funding for the Group is its own profits rather than external capital. The group strongly believes in developing its businesses organically and cultivating an entrepreneurial approach to business expenses and the importance of profit. Profitable Growth as a principle ensures better decision-making and our community’s understanding of the entire business model.
5.
Opportunity
Opportunity is at the core of NGLM Group’s business model and is absolutely essential to its success. NGLM Group is results-driven, meaning the group does not discriminate based on age, gender, qualifications, length of employment, or anything else, but evaluates its changemakers and entrepreneurs solely on performance and the cultivation of NGLM Group’s values. We believe in providing an alternative to starting a business by creating clear opportunities for individuals to become part-owners within our structure. We look for the most talented, interesting, and driven people and create the platform and incentives for them to succeed.
The Talent
NGLM is a community of Creatives and Entrepreneurs, united by a shared ambition: to become world leaders in design.
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