Lotta Agaton for Länna Möbler
This October, the Swedish multi-brand retailer Länna Möbler launch its first large furniture collection under its own brand, designed by interior designer Lotta Agaton.
Lotta Agaton is one of Scandinavia’s most renowned interior designers, with many years of experience as a stylist, designer, set designer, and interior designer for both private clients and companies. Her first major collection features dining tables in different sizes, a dining chair, a sofa, as well as sofa tables, a table lamp, and a bed with bed linen combining two colors per set: All items are designed to be combined and matched to create a harmonious base.
Lotta Agaton for Länna Möbler is the first collection of furniture and interior design products produced for Länna Möbler and will be sold exclusively at the retailer. This collaboration marks the beginning of Länna Möbler’s efforts to become the premier destination for Scandinavian design, offering the market’s largest selection of Scandinavian designers. With their own production team, they are complementing their existing range.
“We want to offer our customers the best in Scandinavian design, where our collection with Lotta Agaton will set the tone for Länna Möbler moving forward. The collection strengthens our selection of high-quality furniture by exciting Scandinavian designers that stand the test of time,” says Axel Söderberg, CEO of NO GA Group.
The collection is based on geometric shapes with colors and materials inspired by nature—the color palette features dark blue, burgundy, and muted green. The products work well together in an interior, and the idea is that each piece in the collection can be easily combined to create a harmonious overall impression. The collection includes dining tables in different sizes, a chair, sofa, and bed headboard, as well as a table lamp, vase, and bedding.
“It’s important to create a cohesive thread in a home so that the rooms don’t feel like separate islands. That’s something I’ve focused on with this collection. We have a consistent color and material palette that flows through all the rooms. The foundation of this collection is a dark-stained oak and a light oak. If you’re unsure how to combine things, you can feel confident that all the pieces in this collection go beautifully together. The furniture is of high quality and made of good materials that age gracefully,” says Lotta Agaton.
The collection will be available in stores from October 17, 2024.
High resolution images are available here
For more information and product lend outs, please contact:
Viola Bergström
viola.bergstrom@nordiskagalleriet.com
+46 (0) 73 330 79 67
About Lotta Agaton
Lotta Agaton worked for many years as a leading stylist before founding Lotta Agaton Interiors in 2004. The studio handles everything from large residential projects to private villas and brand identities for companies such as String Furniture and Layered. She is now launching her first major interior design collection for Länna Möbler.
About Länna Möbler
Länna Möbler is the premier destination for Scandinavian interior design and furniture, featuring inspiring showrooms and e-commerce in Sweden and Norway. Since its inception in 1973, it has been at the forefront of Scandinavian interior design, offering a wide selection of both classic brands and innovative design. Länna Möbler is part of the NO GA Group, which also includes Nordiska Galleriet / NO GA and Dusty Deco.
